Trending: how and why stuff gets popular

"Fads and trends: how do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you'll find that chasing the next big thing can have even bigger results. Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it? Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical thinking skills in the age of fake news and a world gone viral."--